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MetadataONE + Chorus Integration
Use Chorus conversation intelligence data in MetadataONE to optimize demand gen toward campaigns that drive productive sales calls.
The MetadataONE Chorus integration (now part of ZoomInfo) connects conversation intelligence to your demand gen campaigns. Track which campaigns lead to quality sales conversations, understand deal progression by campaign source, and use call insights to refine your targeting and messaging across paid channels.
What data syncs between MetadataONE and Chorus?
- Call recordings and meeting data linked to campaigns
- Deal intelligence and progression metrics
- Conversation analytics and topic tracking
- Engagement and sentiment indicators
How do you connect Chorus to MetadataONE?
- Go to Settings > Integrations in MetadataONE
- Select Chorus and authenticate with your credentials
- Configure data sync and field mapping
- Map call outcomes to campaign attribution
- Enable the integration and verify data
What are the benefits of integrating Chorus with MetadataONE?
- Connect demand gen spend to sales conversation quality
- Optimize campaigns based on deal progression data
- Use conversation themes to inform ad copy and messaging
- Complete visibility from ad click to sales call to closed deal
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Frequently Asked Questions
Is Chorus now part of ZoomInfo?
Yes. ZoomInfo acquired Chorus. MetadataONE supports the Chorus conversation intelligence features whether accessed through a standalone Chorus account or as part of your ZoomInfo subscription.
How does Chorus compare to Gong for MetadataONE users?
Both provide conversation intelligence that MetadataONE can use for campaign optimization. The integration capabilities are similar. Choose whichever platform your sales team uses.